Last Week....

I spent the last week in Miami at the Progress Global Partner's Conference. This conference is a gathering off over 200 company's executives. The purpose of the conference is to find out what is new with the Progress Corporation and to network.

I gave a presentation on how and why B&L attained 300% more logos in 2009 when compared to 2008. Presentation went well and afterwards I spent many hours answering questions.

B&L was nominated for the Progress SaaS Excellence award. The SaaS Excellence Award honors those whose participation in SaaS enablement programs have resulted in highly innovative offerings that achieve impressive commercial success within their markets. For us to just to be nominated is a huge accomplishment!

I spoke with many executives about marketing. Many executives bemoaned the fact that their competitors are very loose with their marketing claims. I laughed since we have the same problem! Outlandish claims without any proof is, like the Aussie said "Bulldust!" We tossed about examples we have all heard, "Gold Standard" "Platinum Service for a small price", #1 rated (w/o proof). Let those companies continue, I don't believe most people are that gullible.

I will be in the for the next weeks working on various projects. Two of the projects we should have ready for Cast Expo '10 in Orlando, Florida. Both will be industry firsts! (And I can prove it).

Take care and talk to ya next week.